One of the most significant strategies and secrets of master communicators is those master communicators are purpose driven, clear communicators. They are purpose driven, clear communicators. Master communicators understand the purpose of their communication. They understand the purpose of why they’re saying what they’re saying, why they’re doing what they’re doing, why they’re selling what they’re selling, why they’re organizing what they’re organizing, why they are leading what they are leading, why they are orchestrating what they are orchestrating. Great master communicators understand the purpose, and they lead and communicate with a sense of purpose behind what they’re saying, why they’re saying it, and the result that they expect afterward.

Most people tend to ramble on when they communicate, have meetings just for the sake of having meetings, and schedule meetings just to plan when the next meeting is going to be. We have all been in these meetings, and we seldom get anything accomplished because we’re focused on all this activity with little productivity, the reason why that happens is that there’s a lack of clear purpose.

Ask yourself this question. What is the purpose of what I’m saying? What is the purpose of why I’m saying it? What is the purpose of this message that’s going across, whether it’s on a conference call, a teleclass, a webinar, a text message, an email, a phone call, a keynote speech, a sales presentation, a proposal, a political rally, what is the purpose of this message? What do you want it to accomplish once it lands in the minds of the receivers that you’re getting it to? When you’re talking to your children, what do you want to accomplish once it lands on the other side? It’s significant that you understand the purpose because master communicators communicate with purpose, and because they talk with purpose, master communicators tend to be very clear about their communication.

There’s already enough noise in normal communication channels without your input. There is so much noise that comes in between you and your receiver already by default. Know your objectives. Know your outcomes. Know your goals. Know your mission. Know your assignment. Know your target, and go after it. Begin with the end in mind and be clear.

How do you eat an elephant? One bite at a time. Take big concepts, big projects, big implementations, and break them down into small, manageable, bite-sized pieces. For example with big words, research says that most books, to be effective in America, most books need to be written at a seventh-grade reading level. In our communication, we must be clear and concise line upon line, precept upon precept.

Go into meetings with a game plan. Have a list of points. If you have to have an important conversation with somebody, write out a couple of bullet points of what you need to talk about before you even get on the call, before you even send the email, before you even get into the dialog or discussion. This principle of clarity applies from a personal or professional standpoint.

How many times have you’ve been in a situation where you talked to somebody and you thought you had it all in your head, and then soon as you hung up the phone, you realize three more things you wish you could’ve said to that person, or three more things you wish you could’ve gotten your sales team to do.

Get clear. Master communicators love clarity, and they love communicating with purpose. So your question becomes, how can I be more clear in my communication? How can I be crystal clear about what I’m saying to who I’m saying it to in such a way that it gets to them, they understand it, and apply what I’m saying? Clarity is power. Clarity is power with your goals. Clarity is power with your dreams, and clarity is power with communication. How can you get more clear?

The answer to that is, how do I become more purposeful in what I’m trying to say and how I’m trying to say it. Since 90 to 93% of communication is non-verbal, we must use that 90 to 93%, that big ocean of non-verbal communication to help us be more effective with the seven to 10% that’s verbal.

What areas do you need to work on when it comes to speaking with more clarity and purpose?


Delatorro McNeal, II MS, CSP